How to Add Reviews to Shopify: Enhancing Trust and Credibility

In the vast realm of e-commerce, trust is a currency. One of the most effective ways to build this trust is by showcasing genuine customer reviews on your Shopify store. Not only do reviews provide valuable feedback, but they also influence purchasing decisions, boost SEO, and enhance the overall credibility of your store. In this article, we’ll guide you through the process of adding reviews to your Shopify platform.

1. The Importance of Reviews in E-commerce

Before diving into the “how-to”, it’s essential to understand the “why”. Reviews act as social proof, assuring potential customers of the quality and reliability of your products. They:

  • Boost Sales: Positive reviews can significantly influence purchasing decisions.
  • Enhance SEO: User-generated content, like reviews, can improve search engine rankings.
  • Build Trust: Authentic reviews establish credibility and trust among visitors.

2. Using Shopify’s Built-in Review Feature

Shopify offers a built-in feature for product reviews, but it’s relatively basic. Here’s how to set it up:

  • Navigate to the Shopify App Store.
  • Search for “Product Reviews” and install the official free app by Shopify.
  • Once installed, you’ll find a “Product Reviews” tab in your Shopify dashboard.
  • Follow the on-screen instructions to add the review feature to your desired products.

3. Exploring Third-party Review Apps

For more advanced features, such as photo reviews, Q&A sections, and in-depth analytics, third-party apps can be invaluable. Some popular options include:

  • Offers features like photo and video reviews, social share, and more.
  • Yotpo: Integrates reviews, ratings, and Q&A to boost shopper confidence and increase conversion.
  • Allows customers to leave reviews directly in their email, increasing the response rate.

To install a third-party app:

  • Visit the Shopify App Store.
  • Search for the desired review app.
  • Click “Add app” and follow the installation instructions.

4. Customizing the Look and Feel

Whether you’re using Shopify’s built-in feature or a third-party app, customization is key. Ensure the review section aligns with your store’s aesthetics. Adjust colors, fonts, and layout to provide a seamless shopping experience.

5. Encouraging Reviews

Having the review feature is one thing; getting customers to leave reviews is another. Some strategies include:

  • Post-purchase Emails: Send a follow-up email asking customers for a review after they’ve received their product.
  • Incentives: Offer discounts or loyalty points in exchange for reviews.
  • Engage with Reviews: Respond to reviews, both positive and negative, to show customers you value their feedback.

6. Managing and Moderating Reviews

It’s essential to regularly check and moderate reviews to maintain the integrity of your store. While it’s tempting to delete negative reviews, addressing them professionally can showcase your commitment to customer satisfaction.

7. Displaying Reviews Effectively

  • Highlight Top Reviews: Showcase a few top reviews on your homepage or product page.
  • Use a Review Carousel: A rotating carousel can display multiple reviews without taking up too much space.
  • Integrate with Social Media: Share positive reviews on your social channels for broader reach.


Incorporating reviews into your Shopify store is more than just a feature addition; it’s a strategic move to build trust, enhance user experience, and boost sales. By choosing the right tool, customizing it to fit your brand, and actively engaging with your customer feedback, you can leverage reviews to propel your Shopify store to new heights.