Shopify Klaviyo Integration: A Step-by-Step Tutorial

Klaviyo integration in Shopify

Klaviyo, a leading email marketing platform, offers powerful tools for e-commerce businesses to enhance their marketing strategies. Integrating Klaviyo with Shopify can supercharge your store’s email marketing efforts, allowing for better segmentation, automation, and analysis. This tutorial will guide you through the process of Shopify Klaviyo integration, ensuring you can harness the full potential of both platforms.

1. Prerequisites

Before starting the integration process, ensure you have:

  • An active Shopify store.
  • A Klaviyo account. If you don’t have one, sign up on the Klaviyo website.

2. Shopify Klaviyo Integration: Step-by-Step

Step 1: Install the Klaviyo App

  1. Log in to your Shopify admin dashboard.
  2. Navigate to the Shopify App Store and search for “Klaviyo.”
  3. Click on the Klaviyo app from the search results and hit “Add app.”
  4. Confirm the installation by clicking “Install app.”

Step 2: Connect Klaviyo to Shopify

  1. Once the app is installed, you’ll be redirected to the Klaviyo login page.
  2. Log in to your Klaviyo account.
  3. Upon logging in, Klaviyo will automatically connect with your Shopify store. Grant the necessary permissions when prompted.

Step 3: Configure Settings

  1. After connecting, you’ll be taken to the Klaviyo dashboard within Shopify.
  2. Navigate to the “Settings” section.
  3. Here, you can configure various settings like:
    • Syncing your Shopify contacts with Klaviyo.
    • Setting up tracking for website activity.
    • Enabling Klaviyo’s data-driven product recommendations.

Step 4: Set Up Signup Forms

  1. In the Klaviyo dashboard, go to the “Signup Forms” tab.
  2. Create and customize signup forms to capture email addresses and other relevant information from your store visitors.
  3. Once designed, these forms will automatically appear on your Shopify store.

Step 5: Create Email Flows and Campaigns

  1. Using Klaviyo’s intuitive interface, design email flows (automated email sequences) tailored for your audience. Examples include welcome sequences, cart abandonment reminders, and post-purchase follow-ups.
  2. You can also design individual email campaigns for promotions, announcements, or newsletters.

Step 6: Monitor and Analyze

  1. Klaviyo offers robust analytics tools. Regularly check the performance of your email campaigns and flows.
  2. Monitor metrics like open rates, click-through rates, and conversion rates to understand what’s working and where improvements are needed.

3. Best Practices for Shopify Klaviyo Integration

  • Segmentation: Utilize Klaviyo’s advanced segmentation features to target specific groups within your audience, ensuring more personalized and effective communication.
  • A/B Testing: Regularly test different email designs, subject lines, and content to determine what resonates best with your audience.
  • Responsive Design: Ensure all your emails are mobile-responsive, as a significant portion of users might access them via mobile devices.


Shopify Klaviyo integration offers e-commerce businesses a powerful combination to enhance their email marketing strategies. By following this tutorial, you can seamlessly integrate Klaviyo with your Shopify store and start leveraging the advanced features and analytics that Klaviyo provides. With consistent monitoring and optimization, this integration can significantly boost your store’s engagement and conversions.