Wix vs Shopify: A Comprehensive Comparison

In today’s digital age, having an online presence is crucial for businesses. Whether you’re a budding entrepreneur or an established business owner, choosing the right platform for your online store is a pivotal decision. Two of the most popular platforms in the e-commerce world are Wix and Shopify. Both offer a range of features and tools to help you create and manage your online store. But which one is right for you? In this comprehensive comparison of Wix vs Shopify, we’ll delve deep into their features, pricing, ease of use, and more to help you make an informed decision.

person holding space gray iphone 6
Photo by Roberto Cortese on Unsplash



  • Customization: Wix offers a drag-and-drop website builder, allowing users to customize their site without any coding knowledge. This makes it easy for beginners to design a unique and professional-looking online store.
  • App Market: Wix has an extensive app market with various third-party applications that can enhance your website’s functionality.
  • SEO Tools: Wix provides built-in SEO tools to help improve your site’s visibility on search engines.


  • E-commerce Focus: Shopify is primarily an e-commerce platform, offering a range of tools specifically designed for online selling.
  • Payment Gateways: Shopify supports over 100 payment gateways, making transactions seamless for both the seller and the buyer.
  • Inventory Management: Shopify offers robust inventory management tools, allowing businesses to keep track of their stock levels efficiently.


Both Wix and Shopify offer multiple pricing plans to cater to different needs. It’s essential to consider the features offered in each plan and determine which provides the best value for your business.

  • Wix: Wix offers a free plan, but for e-commerce features, you’ll need to opt for one of their premium plans. The Business Basic plan starts at $23/month, offering 20GB of storage and the ability to accept online payments.
  • Shopify: Shopify’s basic plan starts at $29/month, providing unlimited products, 24/7 support, and 2 staff accounts. They also offer a 14-day free trial for users to test out their platform.

Ease of Use

When it comes to ease of use, both platforms are user-friendly, but they cater to different audiences.

  • Wix: With its drag-and-drop interface, Wix is incredibly intuitive, even for those with no web design experience. This makes it a great choice for beginners or small businesses looking for a simple solution.
  • Shopify: While Shopify is also user-friendly, it’s more geared towards users who have some experience with e-commerce. The platform offers a range of advanced tools and features, which might be overwhelming for complete beginners.

person using macbook pro on white table
Photo by Roberto Cortese on Unsplash

Support and Community

Having a strong support system is crucial, especially when you’re running an online business.

  • Wix: Wix offers a comprehensive help center with articles, tutorials, and videos. They also provide phone and email support.
  • Shopify: Shopify boasts 24/7 customer support through phone, email, and live chat. Additionally, they have a vast community of users and experts who regularly contribute to their forums.


Choosing between Wix and Shopify depends on your specific needs and level of expertise. If you’re a beginner looking for a simple and intuitive platform, Wix might be the better choice. However, if you’re focused on e-commerce and need a platform with advanced tools and features, Shopify is the way to go.

Remember, the best platform is the one that aligns with your business goals and offers the tools and features you need to succeed.

Choose wisely, and best of luck with your online venture!


  1. Wix Official Website. Wix.com
  2. Shopify Official Website. Shopify.com